example: McDonald’s. Decisions are made at the Apex. Day to day operations are controlled by managers and standardized procedures. They have large support staff and sizable technostructure staff with many layers between apex and operating levels. For routine activities Machine Beauracracy is efficient and effective. One of the challenges is motivating and satisfying workers in the operating core. People can tire quickly of repetitive work and standardized procedures. However, offering too much creativity in a McDonalds type setting could undermine consistency and uniformity – two keys to the company’s success. One of the problems to this type of system is that the Apex may be out of touch with the local area in which a franchise may reside. Teachers do not like this approach because it does not give them the flexibility they need.
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